How the Cash Industry Can Turn Goodwill into Practice

Corporate Social Responsibility (CSR), something of a buzzword in ‘corporate speak’, is defined as a self-regulating business model that helps a company be socially accountable—to itself, its stakeholders, and the public. Which sounds great, as indeed it is. But isn’t really anything new. 

CSR is simply an extension of what ‘good’ businesses already do. There will be few companies in our sector who don’t already ‘give back’, whether through specially created foundations, fundraising and other initiatives to support a cause or a community.

The pandemic has thrown the need to ‘give back’ into even sharper focus. It’s a natural human reaction to crises beyond our control – namely, the imperative to do something, no matter how small, to help mitigate the sense of personal helplessness that such crises engender.