Industry and Consumer Groups Convene to Support Cash

In addition to the industry associations that are advocating for cash, two new initiatives in Europe have demonstrated the scope for campaigns to promote cash acceptance at the country level by harnessing interest groups throughout society.

First is Plataforma Denaria, a cash advocacy group in Spain which was established last year. According to its president, Javier Rupérez, it aims ‘to safeguard the interests of those who see cash as a tool for financial inclusion, to promote consumers’ freedom of choice in payments, and raise awareness of the importance of cash as a critical infrastructure in the economy, especially in crises situations.’ 

Funded in part by the Spanish cash management industry, its members include CERMI (the Spanish Committee of Representatives of People with Disabilities), ANGED (the National Association of Large Distribution Firms), CEOMA (the Spanish Confederation of Older People’s Organisations), Down Espana (the organisation for Downs Syndrome) and AFFAMER (the Confederation of Federations and Associations of Families and Women of the Rural Environment).