Revealing Plans for EQUINOX24 – One Piece at a Time
Koenig & Bauer Banknote Solutions (KBBS) has launched its EQUINOX24 global event, which will take place in Lausanne, Switzerland from 20 May to 14 June 2024.
In so doing, the company is using an interesting approach to engage with customers and maximise registrations. The invitation process consists of 10 pieces of the EQUINOX24 specimen banknote that are progressively revealed, month-by-month, between now and May 2024, when the event actually begins. Each piece of the EQUINOX24 specimen puzzle contains a video invitation by a member of the KBBS team, giving a ‘sneak-peak’ into what you can expect to discover during the event.
The company states that ‘EQUINOX 2024 is all about framing your vision for the future of banknotes and developing your roadmap to get there. We aim to start a new conversation around the future of banknotes; what they will look like, how will they be produced and what role they will play in society to create value for all cash ecosystem stakeholders?’
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