News In Brief

The Scent of Money

As part of the recent Chinese New Year festivities, DBS Bank of Singapore has launched HUAT Eau De Parfum, a limited edition fragrance inspired by the crisp scent of fresh banknotes, designed to spread ‘HUAT’ or good fortune and prosperity during the new year.

DBS said it would be giving away 2,500 bottles of the perfume to complement its QR Ang Bao gifting option, which has been growing in popularity among customers as they embrace and adopt digital festive gifting.

This year’s QR Ang Bao has been refreshed to feature a slot-in design that is reminiscent of the traditional Ang Bao opening ritual. Customers can further elevate the gift by adding a spritz of HUAT Eau De Parfum to it.

The idea was inspired by feedback from some customers who cited the absence of the scent of money as a reason for not switching to digital gifting.