The ICA – An Opportunity to be a Force for Good

The International Currency Association (ICA) was founded in 2016 to create a single, cohesive voice for the currency industry. Its principal objective has been, and continues to be, to make the case for cash as a public good at an industry, public and political level, and to demonstrate that cash is a vital part of the present and future payment landscape.

In April last year it appointed a new Director General, Jutta Buyse, who joined just as the pandemic was taking hold, throwing up huge challenges for cash production and distribution as the world went into lockdown, but also resulting in a fierce debate, and misinformation, about the safety, and even future viability, of cash itself.

Currency News™ spoke to Jutta about her impressions of the cash sector and of cash, how the industry has coped with the challenges caused by the pandemic, and what the ICA’s plans are to fulfil and expand its role as the voice for cash.