News in Brief

Two ATMIA Awards for CashEssentials

The think-tank and cash advocacy initiative CashEssentials was presented with two awards at ATMIA’s recent ATM & Payments Innovation Summit 2022 in Berlin.

The ATMmys are presented by the ATMIA International Marketing Forum (IMF) and designed to recognise the hard work and creativity required to promote cash and ATM products and services to businesses and consumers worldwide.

The first award was in the Digital Category for the campaign ‘Live Free. Pay Cash.’

In October 2020, the Live Free. Pay Cash digital campaign (https://lnkd.in/eK7v3d5u) promoted individual freedom and the benefits of cash, at a time when cash was subject to significant negative publicity due to the COVID-19 pandemic.

And second was the Cash Promotion Category award for the YouTube video entitled ‘The Cash Cycle in Disasters.’ (https://lnkd.in/eqc5vbTW).